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"STRIKE
WHILE IT'S HOT"
OUTLOOK
2009: WHY MOBILE ADVERTISING
IS A TIMELY BUSINESS OPPORTUNITY |
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by Ben Deleon,
www.brandelinc.com |
| Remember when the Internet first
started to go commercial? There
weren't a lot of computers then, and
very few people had Internet access.
Yet, the people who made the most money
then were the ones who rode the wave early. They saw the opportunity and got in
even before it was hot. Now, your
opportunity to ride a new wave has come around
once more. |
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Every once in a
while... a new mega-opportunity arises,
bursting with profitable situations, waiting for
people with the vision to harvest its potentials.
It's all up to you to quickly take it and make the most of it.
The Wizard of Ads explains the Theory of Universal Knowledge
this way: "There is a time for every idea, and when that
time comes, the idea springs into the minds of several
people simultaneously." Those who take action
usually get all the applause; the rest just sit back
and cry.
With close to 300 million cellphone users and the
steady, growing acceptance of text messaging as a
critical consumer relations media, I see mobile text
advertising both as a powerful marketing tool and as
a viable money-making opportunity whose time has come.
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The
Mega-Opportunity of the Year.
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One of
the most important opportunities in this "mobile boom"
is that text-based advertising has become more accessible and more affordable
to a point that even
small businesses and local merchants can easily use
mobile text messaging for their marketing and advertising
needs.
The following indicators
offer enough clues on the health and the overall
growth of mobile and text messaging in the U.S. These
tidbits reveal success and opportunities that should give
all of us (who make a living or plan to make a living
with mobile advertising) a
very positive outlook for 2009 and beyond.
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More Americans Have Cell Phones
Do you know someone who doesn't have one? There
are now 298 Million cell phones issued in the
U.S. alone (July
2008 est.), with an estimated 46 new cell phones
being activated every minute in the U.S.
Text Messaging Has Increased 10-Fold
The number of text messages being sent monthly in the U.S. reportedly has soared to more
than 75 billion, a 10-fold increase in just three years.
The research firm, Interlinked Media predicts therell
be more than 600 billion text messages sent in the United States this year.
Texting
Has Overtaken Voice In Mobile
Phone Usage
At the end of 2007, text messaging had
just overtaken voice calls 218 to 213. But by the end of the second quarter of this year, an
average mobile phone user placed or received 204 calls, compared with sending or receiving 357 text messages. With texting now getting close to outpacing voice calls two to one, it can't be long until phone users adapt to more text-based advertising and marketing techniques as well.
Obama's Win Serves As A Great
Endorsement For Texting.
Following Obama's win, AT&T reported the largest text messaging spike in company
history. As you may know, one the most
important tools the Obama "Campaign for
Change" Team used to reach voters and
volunteers was text messaging, giving them the
ability to send updates and critical messages
directly to people's cell phones!
Revenues Expected To Reach $11.4 Billion.
According to the research firm Informa
Telecoms (www.informa.com), spending on
mobile ads will grow from $871M to
$11.4 billion by 2011. Other analysts predict
the market will be as big as $20 billion then.
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* Visit our
blog
for sources and more on these news highlights.
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Businesses
Need Advertising.
Especially During A Down Economy.
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In difficult economic times, it is extremely
critical for business owners to have more direct
access to their customers and to be able to drum-up more
business when needed. Using "mobile"
as a marketing tool, businesses can immediately launch
sales campaigns and market to their customers
easily, quickly, and with great accuracy.
The key factors here are "speed" and
"accuracy". We live in a time when email
alone won't do the job. If an advertiser needs to
reach his customers - right now, right away - email is
NOT the way to go! But with mobile text, an advertiser
can deliver his message direct to the customer's hands
in minutes. Consumers don't have to wait until they
are in front of a computer and go on the Internet to
read their email. Mobile is fast and direct.
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Start
Your Own
Mobile Advertising Business- Now.
Let Our Mobile Reseller System Get You There Faster.
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Since
2004, we've been crafting and polishing our Mobile
Reseller System to make it a more solid and reliable
engine for entrepreneurs like yourself who want to
start their own business and offer mobile advertising
services to others.
For
detailed information on our Mobile Reseller System and
how you can have it private-labeled for your own
business, please view our presentation at TXTRS.COM.
Using
our Mobile Reseller System as the backbone of your
mobile ad business, you can offer both Bounce Ad
(auto-response mobile advertising) and Broadcast (text
message blaster) services to business owners,
professionals, individuals, and institutions such as
schools, churches, communities, and more.
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Big Trend. Be First.
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Own the "mobile ad business" in your local
area and make all the moves that will enable you to
take advantage of this big trend. You can position
your mobile service to provide unique types of mobile
advertising that will enable you to get established as
the local source for mobile advertising in your area.
And the best way to ride this big trend is to be
FIRST.
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Since you
already have the vision to see what is happening in
the marketplace and are able to recognize the
opportunities around you, don't you owe it to yourself
to take action and explore the potential of what is
being revealed before you?
Of course, the question is always: Do you have the courage to act?
Timing is everything, and now is the time.
Visit ADKING.MOBI and activate your Mobile Reseller
System today.
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www.adking.mobi |
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