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FEATURED
REPORT
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"BULK
CASH" |
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How To
Make Fast Cash By Offering
Your Mobile Advertising Service In Bulk |
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by Ben Deleon,
www.brandelinc.com |
When
starting your own mobile text broadcast service,
here's a simple marketing strategy that you can
quickly implement. It's called "Bulk
Marketing", and it can help you raise cash -
real fast.
A TIMELY SERVICE: The growing acceptance of
mobile messaging as a critical marketing tool is
one reason why mobile broadcast has become such an
attractive money-making opportunity. Mobile is the
hottest new form of advertising service. And with
more than 250 million mobile customers in the
U.S., mobile advertising is destined to be the
next evolution in marketing. With mobile text
broadcast, you can offer a timely service that can
bring in the numbers.
BASIC NUMBERS: Using Brandel's new
short-code-based mobile text broadcast system, you
can start your own service (with a License for up
to 100 Broadcast Clients) for as little as $475
per year. And if you purchase the package with 500
Licenses, your cost is only $975. This means your
average cost per Broadcast Client can be as little
as $1.95 per client per year.
THE RETAIL APPROACH:
Once your mobile broadcast service is in place,
you have the option to market your service on a
retail basis or via bulk deals. On a retail level,
you can charge your Broadcast Clients any price
you want. The most common pricing we've seen range
anywhere from $99 to $600 per year ($50 a month).
THE "BULK" APPROACH: In addition
to offering individual Broadcast Accounts to one
of the fastest ways of making money in offering
mobile broadcast services is to market Broadcast
Accounts in BULK. This means selling Broadcast
Accounts in BULK quantities, at BULK prices.
Here are some ideas you
might want to consider...
• Sell All Your
Accounts In Bulk
If you purchase a mobile broadcast package with
100 Licenses, you can turn around and sell ALL
your 100 Broadcast Accounts -in bulk - to an
organization with a large membership based, a
marketing firm that can resell the service to
their customers, or to a fund-raising group that
offer your mobile advertising service as a way to
raise funds for their cause. Instead of the
suggested retail price, you can charge a low rate
of $20 Per Account. For your 100 Accounts, you can
get $2,000.
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• An organization can sell these 100
broadcast accounts to their own members.
And even if they sell the accounts at a
discounted price, the organization can
still make a hefty profit, making your
bulk offer quite attractive.
• An independent marketing company can
pay you $20 per Account (in bulk) and
resell each Account for $195 each, giving
them a lucrative margin that allows them
to offer their sales people with a
generous commission. |
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Split Your Accounts - Half and Half
Using the same example of 100 Broadcast Accounts,
you may consider splitting them in half. You can
market 50 in bulk and the other 50 at full retail
prices. For example, you can offer 50 units in
bulk for $20 each, which would bring you $1,000 in
one lump sum (which gives you an instant profit of
over $500). Additionally, you still have another
50 accounts which you can market for $99 each - or
more. |
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• Getting Your Money
Ahead!
Of course, the key to bulk marketing is
PREPAY. When you offer mobile broadcast accounts -
in bulk - at prices ranging from $15 to $25 each,
you should demand that you get paid in advance.
Here are some sample numbers:
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Quantity
Sold |
You
Make |
| • If
you sell 100 Accounts at a bulk price of
$20 each... |
$2,000 |
| • If
you sell 200 Accounts at a bulk price of
$20 each... |
$4,000 |
| • If
you sell 300 Accounts at a bulk price of
$20 each... |
$6,000 |
| • If
you sell 400 Accounts at a bulk price of
$20 each... |
$8,000 |
| • If
you sell 500 Accounts at a bulk price of
$20 each... |
$10,000 |
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How To Price Your Service!
Search the Web and you will see that a lot of
short-code-based broadcast services charge a
one-time Set-Up Fee (usually $99 or higher), a
monthly fee (usually $50 or more per month), and a
per-message fee (usually 10¢ to 25¢ per
message).
Since Brandel's short-code-based mobile broadcast
system allows for unlimited messages and unlimited
subscribers, charging a retail price that
approximates the rest of the competition will
still put your service at a distinct advantage.
However, if you charge less for a service that
offers a lot more, you're practically untouchable.
From a Bulk Marketing point of view, there is very
little competition, if any. You can basically
charge whatever price you want. Using the chart
above, you can see that 100 Broadcast Accounts -
offered in bulk at just $20 each - can bring
you $2,000. Since you can purchase 100 Keywords
(the equivalent of 100 Broadcast Advertisers) direct
from Brandel for only $595, you can raise cash -
real fast. |
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www.adking.mobi |
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